Challenge
A new seasonal drinks line needed to build awareness fast, in a category (iced coffee and choco drinks) already crowded with competitor promotions.
Approach
We leaned into product photography with condensation and pour detail to sell the 'cold and creamy' feeling, paired with a simple price anchor, and pushed it hard across paid social in the two weeks before launch.
+58%Click-Through Rate
220KReach
2 WksCampaign Length