Challenge
Pho24's website wasn't ranking for any of its actual menu terms — traffic was flat and almost entirely branded search, meaning no new customers were finding them organically.
Approach
We rebuilt on-page content around real ingredient and dish-level search terms (like the Vietnamese culantro feature), added supporting imagery and copy, and cleaned up technical SEO issues that were holding pages back.
+35%Organic Traffic
Page 1Search Ranking
12New Ranking Terms